In the five year history of YouTube there were some brilliant virals. Not made by slick pr agency’s, but pure and honest performances of ordinary people which led some how to enormous popularity on the internet.

52 million hits
The song Chocolate Rain by singer Tay Zonday was one of them. It started with his hilarious clumsy video for his song in 2007. In the weeks after his upload, people start to make parodies of it. It endend with thousands of parodies, appearances on national US talk shows, invitations by the Google staff, an exclusive promotion deal for Dr Pepper’s Cherry Coke and more than 52 million hits.

It kept me laughing for weeks, and even now, three years later, Tay makes me smile every time I see a related video.

Tay’s original video

Chad Vader parody

Drum ‘n’ bass remix

On the Jimmy Kimmel show

Dr. Pepper Ad

And so on. Check out the whole list if you can handle more.

When I first saw this video I thought it was from a hip electro band. With a good sense for irony.

But the music video is from the band Droids with their song The Force. The video is captured during a live televison performance in 1977! Classic!